Promoda® is a self-service store, under the Multibrand Outlet concept which offers clothing, footwear, and accessories of national and international recognized brands, at reduced prices and permanent discounts. The Promoda® concept is based on five pillars: a) outlet format, b) recognized brands, c) accessible prices, d) department stores and e) proximity, offering up to 70% discount always, in original brands, nationwide, such as Adidas, Calvin Klein, CutOut, Dockers, Guess, Foley's, Forever 21, Jack & Jones, Levi's, Mango, New Era, Nike, Old Navy, Only, Puma, Steve Madden, Tommy Hilfiger and Vans, among more than 200 brands that constitute its commercial offer. Promoda® began operations in 2001, joined the Axo® brand portfolio in 2015 and today has 175 stores in 30 cities throughout Mexico.