Privalia® is the online store under the 'Off-Price' model that offers clothing, footwear, fashion accessories, as well as household items from internationally recognized brands. In 2020 it joined the Axo® brand portfolio and since then it is considered the No. 1 online outlet in Mexico and has positioned itself as a leading reference in e-commerce, being among the first in the flash sales business. It has been awarded as the best online store in the "eCommerce Awards" and the "eAward Mexico”, and ranks fourth in public preference, as one of the favorite online stores to buy fashion with constant opportunities.

Since 2020, Privalia has been ranked number 4 in the public preference, as one of the favorite stores to purchase fashion.