Nike® is the world's largest athletic apparel and footwear brand with presence in over 75 countries. It commercializes its products under its own brand, with iconic styles and silhouettes such as Nike Air Force 1, Nike Air Jordan, Nike Air Max and Nike Dunk, besides products with technology such as Nike Pro, Nike Dri-Fit, Flyknit, among others. It launched through Axo® in 2019 and currently has 7 directly-operated stores located in Mexico City, Nuevo Leon and Queretaro.