Laces® sneaker store is a concept store that offers its consumers the latest trends of style and sneakers. Since its foundation in 2015, Laces® offers the trendiest fashion models in a sensory, stylish and different environment. The design that characterizes its stores is unique, as it involves the visitor to show, from all angles, a select but extensive range of possibilities to add style and status to their clothing. It launched through Axo® in 2019 and currently has 3 stores in Mexico City and Guadalajara, as well as an online store.