Brunello Cucinelli® is the Italian luxury fashion brand of excellence, offering men's and women's clothing and accessories, present in countries such as Italy, France, Australia, and the United States, with more than 120 stores. The brand claims deep-rooted moral values, such as being a "humanist company" and uses craftsmanship to give moral dignity to both the craftsman and the wearer. In 2011 Axo® introduced the brand in Mexico and currently has two points of sale as well as presence in Saks Fifth Avenue®.