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Mexico, August 1st – Victoria’s Secret, the world’s sexiest lingerie brand, is set to expand its global presence with the opening of its first full assortment store in Mexico, in partnership with Grupo Axo.
The first Victoria’s Secret full assortment store at Antara Fashion Hall is now open and it features a full assortment of Victoria’s Secret’s lingerie collections, including Body by Victoria™, Very Sexy™, Dream Angels™, Bombshell™ and Cotton lingerie.
.Alongside the brand’s inconic lingerie collections will be Victoria’s Secret’s prestige fragrances, body care and sport, and offer Victoria’s Secret PINK’s popular lifestyle collection of bras, panties, loungewear and beauty products inspired by and focused on university-aged women.
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Victoria’s Secret is the leading specialty retailer of lingerie and beauty products with prestige fragrances, body care, celebrated Supermodels and world-famous runway shows. A business of L Brands, Inc. (NYSE: LB), Victoria’s Secret serves customers at more than 1,600 Victoria’s Secret Lingerie and Beauty stores around the globe and online at www.VictoriasSecret.com, enabling them to shop the brand anywhere and anytime.
Grupo Axo is a leading multi-brand company in Mexico for apparel, accessories and home brands. Today the company is a reference and a reliable resource for brands that want to build a successful platform within Latin America. With a solid retail and wholesale experience for over 22 years, its expertise comes from representing, elevating equity, distributing and operating brands through a multi-channel approach. As of 2016, Grupo Axo operates more than 2,200 points of sale within major department stores and over 400 free-standing stores in both Mexico and Chile. Within its portfolio, Grupo Axo proudly represents Abercrombie & Fitch, Bath & Body Works, Brooks Brothers, Brunello Cucinelli, Coach, Crate & Barrel, Emporio Armani, Guess, Kate Spade New York, Theory, Express, Hollister, Chaps, Loft, Rapsodia, Thomas Pink, Tommy Hilfiger, Victoria´s Secret and Promoda, the leading off-price retailer in Mexico. www.grupoaxo.com
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