PROUD TO BE AXO
Today we are celebrating something that goes beyond ourselves. Today, everyone is Grupo Axo.
Tommy Hilfiger will present his Spring 2017 “See Now. Buy Now” collections to over 3,000
press, buyers, industry influencers and consumers in an ocean-side runway show along Los
Angeles’ iconic Venice Beach.
The runway will feature looks from the second TommyXGigi collection designed in collaboration
with American supermodel Gigi Hadid, who will also headline the February event.
AMSTERDAM, THE NETHERLANDS (December 1, 2016) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce that it will host the TOMMYNOW Spring ’17 fashion show in Los Angeles on Wednesday, February 8, 2016 at 5:00 pm. PT. The west coast runway event is a continuation of the brand’s commitment to innovation and the democratization of the runway, including new partnerships and a celebration of local talent that builds on the Fall ’16 “Tommy Pier” experience in New York City.
This will be the brand’s second in-season, immediately shoppable fashion show, and will present the looks from Spring ‘17 Hilfiger Collection, and the TommyXGigi collaborative capsule, the second collection designed together with supermodel Gigi Hadid. Following the success of the Fall ’16 TOMMYNOW show at New York Fashion Week, which saw several styles from the collection sell out overnight, the Spring ’17 show will follow the same “See Now. Buy Now,” platform. The Spring ’17 show will take place in Venice Beach, Los Angeles – a celebration of the California beach lifestyle inspiring the second TommyXGigi collection.
“TOMMYNOW is about inclusivity, fusing fashion and entertainment, celebrating pop culture, and connecting our global consumers to inspiring, unexpected fashion experiences,” said Tommy Hilfiger. “The casual, cool, chic look that is leading the fashion world this season was born and bred in L.A., and I knew this show would feel at home on Venice Beach. In September, TOMMYNOW led the democratization and reinvention that is taking place in our industry right now and I’m excited to bring the full excitement and energy of our runway shows to L.A. this season. The Spring ’17 collections were designed with a clear West Coast spirit, and Gigi and I have loved fusing elements of her California lifestyle and a music festival atmosphere into the second TommyXGigi collection.”
Continuing Tommy Hilfiger’s leadership in the “See Now. Buy Now.” runway model, all looks from the Spring ’17 show will be immediately available to purchase across all sales channels in more than 60 countries, including the brand’s wholesale partners and own retail channels, tommy.com, social media, shoppable live stream, and the A.I. powered TMY.GRL conversational commerce bot for Facebook Messenger. Building on Hilfiger’s vision to democratize fashion, in the lead-up to the show, consumers have been given a role in the design process: the “❤ to be Part” co-creation initiative invited consumers to select and vote on their favorite TommyXGigi looks over social media, with the winning pieces being produced and sold on the runway this February.