Crate and Barrel announced partnership with Reese Witherspoon, their new brand ambassador
Crate and Barrel announced an exciting partnership with their new brand ambassador, Reese Witherspoon. Recognized…
NEW YORK, NY, USA and MEXICO CITY, MEXICO ‒ December 1, 2016 ‒ PVH Corp. [NYSE: PVH] and Grupo Axo announced today the closing of its previously announced agreement to form a joint venture that now licenses from wholly owned subsidiaries of PVH the rights to operate and manage the distribution of Calvin Klein, Tommy Hilfiger, Warner’s, Olga and Speedo brand products in Mexico. The joint venture was formed by merging PVH México, S.A. de C.V., a wholly owned subsidiary of PVH and the operator of its Calvin Klein and Heritage Brands businesses in Mexico, with Baseco, S.A. de C.V., a wholly owned subsidiary of Grupo Axo and a distributor in Mexico of PVH’s Tommy Hilfiger brand products. Additionally, the newly formed joint venture also has the license to operate Tommy Hilfiger footwear, as the license agreement with a third party was recently assigned to Baseco. Terms of the joint venture were not disclosed. As previously disclosed, PVH expects this transaction to be neutral to PVH’s 2016 earnings.
“We believe that leveraging Grupo Axo’s in region expertise across our brand portfolio should ensure the long-term potential of our brands in Mexico while maintaining a direct ownership interest in our Calvin Klein and Heritage Brands businesses in Mexico and giving us more control over our Tommy Hilfiger business in the region,” said Emanuel Chirico, Chairman and CEO of PVH.”
“We are excited about the opportunity to expand our relationship beyond Tommy Hilfiger to include the global megabrand, Calvin Klein, as well as the Warner’s, Olga and Speedo heritage brands. We believe all these brands present a significant opportunity for growth in Mexico and we look forward to partnering with PVH to make that potential a reality,” said Andres Gomez, Co-Chief Executive Officer of Grupo Axo.