Introducing the GUESS Fall 2018 Advertising Campaign
New York, NY – This Fall, GUESS is proud to introduce models Amanda Cerny, Gwen…
New York, NY – This Fall, GUESS is proud to introduce models Amanda Cerny, Gwen Van Meir, Erin Cummins, Amanda Rodriguez, Julien Marlon and Charlie Matthews in a breathtaking advertising campaign wearing the latest trends in ready to wear, eyewear, watches, jewelry, footwear and handbags your wardrobe desires.
The campaign, shot through the lens of fashion photographer Josh Ryan in Joshua Tree, California, takes the viewer on a road trip through the desert. The models wear a variety of denim-focused looks within the series of earth-tone images, a throwback to the classic GUESS campaign feel. The quintessential California desert light enhance the GUESS heritage campaigns and channel a return to the GUESS brand’s Los Angeles roots.
The women’s wear assortment offers a mixture of denim silhouettes in the form of oversized jackets with faux-fur collars, high-waisted skinny jeans,micro-mini skirts and classic button-down tops. Faux fur makes a statement this season in a variety of ultra-chic jackets ranging from soft pink to tan to cherry red. A garden-fresh take on floral jumpsuits provide just the right amount of color while mini-dresses rendered in solid and snake printed patterns reveal the sexier side of Fall’s delivery. For men, embroidered denim jackets, quilted bombers and faux leather moto’s are key outerwear styles. Distressed denim jeans and graphic logo tee’s play a prominent role in Fall’s offering, adding a bit of edge to the assortment while camo printed pants inject a modern military vibe.
Watches with metal wrist bands and large chronograph faces in black, white and blue tones offer a fresh take on timepieces. For eyewear, oversized cat-eye optics are the stand out frames of the season, while classic aviatorscontinue have a strong presence. Fall’s footwear includes western-inspired slouchy boots available in embellished black, leopard print and patent leather styles as well as classic-take on the snakeskin pump. The jewelry collection features an array of chain-link pendant necklaces with eye-catching crystalized pendants and stacked chain bracelets. Fall’s handbags consist of oversized structured totes, logo-heavy backpacks with patchwork and ultra-mini cross body bags in black and metallic hues.
Look for these GUESS images beginning mid July 2018 in top fashion and lifestyle magazines, at www.GUESS.com, on GUESS’ social platforms, in GUESS retail stores, outdoor media, online, and on collateral materials.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of February 3, 2018, the Company directly operated 1,011 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 652 additional retail stores worldwide. As of February 3, 2018, the Company and its licensees and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.