Introducing the GUESS Fall 2018 Advertising Campaign
New York, NY – This Fall, GUESS is proud to introduce models Amanda Cerny, Gwen…
Chaps, American brand recognised for its elegant but relaxed style, presents its new tailored line. Built by sartorial pieces and thought for the dynamic man, this is a collection designed for the man who likes to feel comfortable and takes care of himself.
The CHAPS man who inspires the new collection, is a globe-trotter that leaves all behind to follow the adventure. Always maintaining its style, he knows that the key factor for looking good, is the confidence, that the rules are meant to be broken and that dressing well and formal, doesn’t have to be a reason for conventionalism.
The new line is mainly composed by suits, sport sweaters, and coats. It has been designed with a modern adjustment that allows movement and gives undeniable comfort. All the pieces present details in tartan that reflect the heritage of the brand.
The shirts compliment the collection, with proposals of easy ironing fibers, for the active life-style of a man. The ties give that touch of color, with preppy designs like the regimental lines, the simple classics, and micro-designs.
In the sweaters we find diverse textures, two buttons and two openings that suggest the equestrian look.
The color palette for this season takes the earth colours, various tonalities of blue, the traditional grey, and the classic black hue.
The collection has as premise, the life of a very active man who never stops. This is why, the quality of the fabrics allows him to change activities from the office to the outdoor, without loosing its adventurer identity.
The line is already available in the different Chaps point of sale, as well as selected department stores.