Press Room

BROOKS BROTHERS CELEBRATES 200TH ANNIVERSARY WITH FIRST-EVER SHOW AT PALAZZO VECCHIO

Brooks Brothers Show Pays Tribute to Founder, Henry Sands Brooks

Florence, 10 January 2018 – This evening marked a special milestone in the history of Brooks Brothers, America’s oldest retailer. The company embarked on the celebration of its 200th anniversary, and tonight was the first of many special moments taking place over the next year.

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Held in the famous Salone dei Cinquecento at Palazzo Vecchio the runway was designed in the signature colors that have always distinguished the brand: navy blue and gold.

The show was a deliberately modern interpretation of Brooks Bothers iconic style celebrating the disrupter. Youthful and cool but with many classic elements the collection illustrates how relevant these items, some invented over 100 years ago, still resonate.

Fifty-one models, 45 men’s and 8 women’s looks walked through live performance by 53 members of the Italian Philharmonic playing an arrangement of contemporary music, notably and a reference to Brooks Brothers’ New York origins, Empire State of Mind by Alicia Keys.

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Women’s looks were mixed throughout the show. The women’s collection is by Zac Posen, Creative Director of Brooks Brothers Womenswear, who was in attendance and seated next to Chairman & CEO, Claudio Del Vecchio and his family.

The show’s looks included – suits which were sleek and sophisticated with some even tucked into the trousers; outerwear, an important category for Brooks Brothers as a leader in technical innovation, was shown simply over sweaters. The iconic camel polo coat was re-introduced and the navy blazer was shown in

several combinations, a style more cool than collegiate; the Brooks Brothers iconic rep stripe tie was often worn like a belt in a reference to Fred Astaire, one of the brands famous customers. Many outwear looks included technical and performance fabrics. A trench coat, was worn inside-out, highlighting its intricate construction.

Women’s looks included an elegant tuxedo, a pajama set in burgundy silk satin and a chucky graphic sweater layered over a tweed jacket.

While perhaps best known today as a “classic” brand, it is important to note that the brand’s founder, Henry Sands Brooks (1772 – 1833), was no traditionalist at all. He was actually a dandy and an influencer among his peers; always on the lookout for the newest and most novel styles for his emporium in lower Manhattan selling “every new style of cloth, of the finest quality, made to order in the best and most fashionable mode.”

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It is therefore ironic that some of Brooks Brothers most classic items today were the result of both invention and innovation — many radical for their time. In fact, Brooks Brothers is responsible for the introduction and popularization of some of fashion’s most iconic and enduring items, including the navy blazer, the reverse striped rep tie, and the Sack Suit. Even today’s athleisure has its origins in Brooks Brothers’ adaptations of sports clothes for daily life — most notably the 1896 invention of the Original Polo® Button-Down Oxford shirt. Finally, Brooks Brothers was responsible for the single most significant contribution to fashion — ready-to-wear clothing, which was introduced to America in the mid-1800s.

This sartorial passion was passed down from Henry to his sons, Elisha, Daniel, Edward, and John: the Brooks Brothers. These were fashion’s earliest influencers. For the past two centuries — and straight through to today — Brooks Brothers has outfitted an ever-changing world and is consistently pursuing quality and innovation, always with a respect for the past and an eye toward the future.

In that spirit, tonight the brand saluted Henry Sands Brooks — a gentleman, to be sure, but also a disrupter.

ABOUT BROOKS BROTHERS

Established in 1818, Brooks Brothers was the first American brand to offer ready- to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, argyle, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding nearly 200 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value.