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Global Premium Fashion Brand GUESS Expands Presence in Mexico with Milestone 50th Store in Paseo Queretaro


Mexico City, October 1, 2018 – GUESS?, Inc. announces the opening of its 50th retail store in Mexico, a milestone moment for the brand’s strategic expansion plans in Latin America. Located in the new shopping center development, Paseo Queretaro in the state of Queretaro, the 50th store recently opened its doors to the public on Thursday, September 20th.


“We are proud to be opening our 50th store in Mexico with our partner, Grupo Axo,” states Victor Herrero, CEO of GUESS?, Inc. “GUESS is a beloved brand in Mexico so it is important that we provide our local customers with the best possible shopping experience in the best locations. This is a key market for us and we are investing deeply to further expand and establish our brand in the country.”


As the gateway to the Americas, Mexico represents strategic growth for the GUESS Brand and its global portfolio. GUESS reopened its doors in Mexico in 2006 with Grupo Axo. The first store opening was in Antara Fashion Hall in Mexico City. GUESS is also represented in more than 665 points of sale in major department stores such as Liverpool and Palacio de Hierro.


The new 3,400 square foot GUESS Retail store in Paseo Queretaro welcomes customers with an exciting and inspiring atmosphere. Its clean white setting, with bright high-tech lights and contrasting materials, provides a decidedly contemporary and modern feel. The new layout launched this year celebrates GUESS’ heritage and enhances the products on display. Total looks will be laid out by theme to facilitate the customer’s shopping experience, while the acclaimed accessories collections will be displayed center-stage making the product presentation visible from every angle of the store.


Renowned around the world for its sexy, edgy and cool collections of apparel and accessories, GUESS prides itself on continuously keeping up with the latest trends and customer demands.


About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of August 4, 2018, the Company directly operated 1,061 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 601 additional retail stores worldwide. As of August 4, 2018, the Company and its licensees and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit



About Grupo Axo

Grupo Axo is a leading multi-brand company in Mexico for apparel, accessories and home brands. Today, Group Axo is an indispensable reference and the most reliable resource for the firms and partners that want to build a successful platform in the Latin-American Market. With a solid retail and wholesale experience for over 23 years, its expertise comes from representing, elevating equity, distributing and operating brands through a multi-channel approach. As of the second semester of 2018, Grupo Axo operates more than 4,788 points of sale within major department stores and over 561 free-standing stores in both Mexico and Chile. Within its portfolio, Grupo Axo proudly represents Abercrombie & Fitch, Bath & Body Works, Brooks Brothers, Brunello Cucinelli, Calvin Klein, Chaps, Coach, Crate & Barrel, Express, Guess, Hollister, Kate Spade, Loft, Olga, Rapsodia, Thomas Pink, Tommy Hilfiger, Victoria´s Secret, Warners´s and Promoda, the leading off-price retailer in Mexico.